With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/QkpxF5VgfcA/holiday-2016-approaching-retailers-need-mobile-wallet-strategy-asap-194796

Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.

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