With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/DxHC0UWzRDI/54-comscore-1000-publishers-adopting-ads-txt-openx-says-will-start-banning-unauthorized-inventory-233707

The ad exchange will implement the new policy in full by the end of this quarter.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *