Why you should embrace a full-funnel strategy for programmatic display

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/UM8dyzuDodM/why-you-should-embrace-a-full-funnel-strategy-for-programmatic-display-250231

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why.

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