Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/VSZyzyO-EJI/why-nikes-ar-experiment-for-facebook-messenger-was-a-hit-with-its-customers-240454

As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home runs.

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