Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/ayJhkIiUeJU/launching-revamping-customer-loyalty-program-top-priority-retailers-2018-232146

Developing a top-notch customer loyalty program is hard ––but it can deliver in spades. Columnist Rohit Gupta shares the three biggest benefits of a well-designed loyalty program.

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