Why e-commerce SEO is NOT a one-shot wonder

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/YYTDqPE2W5I/e-commerce-seo-not-one-shot-wonder-213863

Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.

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