Why 2016 is NOT the year of conversion optimization

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Qks3NCQO6R0/2016-not-year-conversion-optimization-193790

Columnist Brian Massey says it’s not yet time to declare this the year of conversion optimization, but with the bevy of tools and resources at our disposal, the industry is inching ever closer to it.

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