When it comes to campaign design and measurement, many sizes fit all

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/lAJaNE3s628/when-it-comes-to-campaign-design-and-measurement-many-sizes-fit-all-249523

When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making.

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