Original Post: http://feeds.marketingland.com/~r/mktingland/~3/C3uto5ydXRw/whats-a-cdp-does-your-company-need-one-253116
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch…
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