What the data tells us about the death of exact match and its impact

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/TMFzOBJ1-aM/data-tells-us-death-exact-match-impact-211306

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.

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