What is the Customer Journey and Why Do You Need to Create One?

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/z_sE2h9_EhM/

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Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C is keeping companies relevant with great content using SEO, but in the process, many executives forget the essential part of the equation. The customer. In this post, we will take an in-depth look at everything you need to know about how your customers act each…

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