What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/AKL0-bQwNW4/gs1-smartsearch-schema-markup-e-commerce-sites-use-235360

Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

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