What Is a Case Study in Marketing and How to Build One (Examples)

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/gvQAYblkY78/

case-study-marketing-introduction

A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation. For instance, last year, Jacob McMillen wrote about how Pronto used Crazy Egg to increase leads by 24 percent. That’s a big number. It’s not a full case study, but it demonstrates the goal of a marketing case study. You want to shock your audience, then explain exactly how you achieved your results — preferably with proof. You might have read lots of case studies over the years without realizing your business couldn’t benefit from them. Lots of entrepreneurs are put…

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