What Google’s recent RLSA updates mean for advertisers

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/yIgui82o1iM/googles-recent-rlsa-updates-mean-advertisers-194632

Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.

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