We’re already seeing the fallout from Apple’s war on cookies

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/6-aV_FgVD9E/already-seeing-fallout-apples-war-cookies-231050

Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn’t wait to find out and should start to adapt to a post-cookie world.

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