Viewability is a big part of the journey, but it’s not the destination

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/W3X0erg4QwQ/viewability-big-part-journey-not-destination-194350

Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *