Viant’s Adelphic acts to solve ad pricing transparency by offering ‘all-you-can-eat’ monthly subscription

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/zV2kJk5W4JU/viants-adelphic-acts-to-solve-ad-pricing-transparency-by-offering-all-you-can-eat-monthly-subscription-251540

The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management platforms.

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