When looking for meaningful insights to drive innovation and growth, market research is often a go-to data source. The problem many companies face is that market research can feel like a roadblock because it can take months to get the data.
At Lenovo, the leading PC manufacturer worldwide, constantly evolving and improving products is required to remain competitive. “We have to make decisions today for products two years from now,” says Sarah Kennedy, User Experience Researcher at Lenovo. To keep the decision-making process moving, Sarah’s team uses Google Surveys 360 for fast and accurate data. Bringing consumer insights to the table in the early stages of product development helps her team get buy-in from senior stakeholders at a faster pace. “Within seven days, we can get results that would normally take us a month,” says Sarah.
Google Surveys 360 provides businesses with the data they need quickly, accurately, and affordably. Choose your target audience, write your survey, and get answers in as little as three days. Get started today.
1PwC’s Global Data and Analytics Survey, Big Decisions™, Base: 1,135 senior executives, Global, May 2016