Unit economics: The foundation of a good SEM campaign

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/xUgOi-fPTCI/unit-economics-foundation-good-sem-campaign-235204

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *