Unique international trends require a unique marketing approach

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/9FIzEt1GGmc/unique-international-trends-require-unique-marketing-approach-230975

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.

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