Two kinds of video ads help break through the dilemma of interruptive marketing

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/lTzyjugYBpo/two-kinds-of-video-ads-help-break-through-the-dilemma-of-interruptive-marketing-239671

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.

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