Twitter’s latest ad format turns Periscope hearts into branded ones

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/wDOCHYNN5yo/twitters-latest-ad-format-turns-periscope-hearts-branded-ones-211633

To run branded heart campaigns in Periscope videos, advertisers must go through Twitter’s sales team and pay a flat fee.

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