To marketers, the future looks like touch point whack-a-mole

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/AQInihxkIpI/marketers-future-looks-like-touch-point-whack-mole-229287

The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks.

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