Tips on leveraging personal name collisions in online reputation management

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/SDILPoPxjB8/tips-on-leveraging-personal-name-collisions-in-online-reputation-management-240112

Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.

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