Three things marketers must do to better serve customers in 2018

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/K-AlcRQzojY/three-things-marketers-must-better-serve-customers-2018-231113

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.

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