Thinfilm provides first NFC-for-engagement data to Adobe Analytics

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/QNm-sKyFbTE/thinfilm-provides-first-nfc-for-engagement-data-to-adobe-analytics-237002

The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers.

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