These 3 Simple Website A/B Tests Can Help You Save Millions

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/xYNdSntxFUc/

Have you ever thought, “If we could increase our traffic by X%, digital marketing would become so much easier”? If so, don’t worry—you’re not alone. Many companies choose to funnel a large percentage of their marketing spend into advertising, hoping to scale their business by attracting large numbers of new customers. Unfortunately, paid customer acquisition has become increasingly competitive and expensive. Steve Dennis writes for Forbes, “As it turns out, many online brands attract their first tranche of customers relatively inexpensively, through word of mouth or other low cost strategies. Where things start to get ugly is when these brands…

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