The worlds of brand and trade marketing need to unite

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/MkqEkoRyJhE/the-worlds-of-brand-and-trade-marketing-need-to-unite-246123

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality.

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