The truth behind McDonald’s ice cream conspiracy theory and other brand myths

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/cblK2trf1OY/great-mcdonalds-soft-serve-ice-cream-conspiracy-theory-2016-192804

Ever heard of ‘The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?’ Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.

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