The science of storytelling

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/AbUqB7XMcB0/the-science-of-storytelling-245561

The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.

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