The pros and cons of marketing operations as a corporate vs. field function

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/EORXxQqMHlg/pros-cons-marketing-operations-corporate-vs-field-function-235023

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches.

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