The newest Forrester Wave on social listening platforms expresses disappointment in the category

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/PR8qhjpMgSY/the-newest-forrester-wave-on-social-listening-platforms-expresses-disappointment-in-the-category-247253

The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.

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