The name is Bot, Chatbot: How to shake up conversions with stirring conversations

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Ls9acnSFBEI/name-bot-chatbot-shake-conversions-stirring-conversations-220207

Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot.

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