The IVEP Association is readying an ambitious new smart video platform for web and TV

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/WLhxobVH9K0/ivep-association-readying-ambitious-new-smart-video-platform-web-tv-235030

Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.

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