The Google expanded text ad CTR lift that never was

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/8kEUSv7JiN4/the-google-expanded-text-ad-ctr-lift-that-never-was-246220

Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

The post The Google expanded text ad CTR lift that never was appeared first on Marketing Land.

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