The evolution of the programmatic superchannel

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/BeJNykOcx_A/evolution-programmatic-super-channel-194503

Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.

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