The death of prediction

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/7l23De55W6U/the-death-of-prediction-200970

One of the things the 2016 US Presidential election taught us was that a gap remains between data predictions and real-world performance. Columnist Joshua Reynolds believes this is a particularly important gap for marketers to understand — and fix — in 2017.

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