The 7 biggest trends driving customer loyalty

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/hNnimyI7ErM/7-biggest-trends-driving-customer-loyalty-232518

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every…

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