Television meets internet in emerging new ATSC 3.0 standard

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/NSfNTR0UThk/television-meets-internet-emerging-new-atsc-3-0-standard-208888

If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.

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