Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/QMUYuiK02F8/swift-shifts-marketing-spend-arent-enough-stem-amazonian-tide-235635

Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today’s environment.

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