Survey: 66% of consumers want brands to take social and political positions

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/fdIkABI7kp4/survey-66-consumers-want-brands-take-social-political-positions-231980

Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands.

Please visit Marketing Land for the full article.