Super Bowl ad rankings: Trust your gut or employ rational thinking?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/ICgKcwasDJ4/super-bowl-ad-rankings-trust-gut-235025

What’s the “right” way to measure the success of your advertising? Contributor Peter Minnium says the answer is “it depends,” and goes on to explain why.

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