Start A/B Testing Today with 6 Simple Steps

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You’ve likely heard the phrase, “If you’re not testing, you’re guessing” many times while reading various marketing blogs. This is applicable to a wide range of activities, and it’s certainly the case for website improvements and conversion rate optimization. As Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. That’s why for many site owners, testing new changes before implementing them is a no-brainer. We treat it like an essential step in the process — because it is. But it’s important that you don’t treat…

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