SSP Smaato adds machine learning for directing inventory to DSPs

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/7N50Id29CIo/ssp-smaato-adds-machine-learning-for-directing-inventory-to-dsps-250378

With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.

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