Solving for cross-device complexity with multi-touch attribution

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/0ESOMJAGl5U/solving-for-cross-device-complexity-with-multi-touch-attribution-238270

Multi-touch attribution isn’t new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran.

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