So, what’s it like to be a CMO of a marketing-focused business?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/ZpkgXgJZj-w/whats-like-cmo-marketing-focused-business-231555

What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.

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