Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/y9YXP6qcJP8/snapchat-to-test-6-second-unskippable-video-commercials-to-run-during-shows-239110

The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks.

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