Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/5ZHVrgr8_c8/snapchat-rebrands-promoted-stories-as-story-ads-makes-them-available-via-its-self-serve-ads-manager-239226

Previously called Promoted Stories, the new Story Ads remain within the app’s Discover feed but are now available via auction-based bidding.

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