Snapchat bulks up location-based ad targeting & launches in-store analytics tool

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/eu_NJYxoRWc/snapchat-bulks-up-location-based-ad-filters-launches-in-store-analytics-tool-236744

Advertisers can now target ads based on a radius around a specific geographic point, or a location type — like a beach, movie theater, or university.

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