Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/PAzEbRh16IQ/shrewd-burger-king-ad-tries-hijack-google-home-delivers-earned-media-home-run-211934

Ad effect is short-lived but gets massive secondary exposure because of novelty.

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